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Creative branding and design project for personal trainer, Kate Novack, Old Lyme, CT. The goal was to create an identity package that showcased Kate’s upbeat, sunny personality in print and web formats. One of Kate’s primary tools is the use of affirmations. The website and business card are designed around her inspirational messages. Together with bright colors and an elegantly minimal design, they convey the fresh, postive and cheery approach that Kate brings to her work.

The business card contain several affirmations affixed by a rivet. The unique design became gifts for current and perspective clients to save and remember the affirmative sayings.

Website: Brochure Style
Print: Gloss Double Sided with Custom Rivet.